As one of the biggest Midwestern banks of America, we wanted to be the solution to some of the most asked financial questions. Working closely with the analytics team, we garnered real questions people were asking online, and brought them to life in an authentic, human commercial. This concept was picked by the executives at Commerce Bank as favorite against their internal marketing team.
Role: Concept, pitch to internal and external leadership teams, storyboard, oversee production and create extensions (social, billboard and posters).