With more paper, our planet has less problems because when timber is used to make products, including paper & packaging, we grow nearly twice the amount in its place. So in this concept, we wanted to have the animals “rap” about how amazing paper products were for their well-being. To stay true to our environment-conscious roots, we partnered with Native-Americans (from Canada) to create an original soundtrack with original lyrics.
Now enough from me,… hear it straight from our rapping animals!
Role: Concept, storyboard, oversee production and present to internal/external teams.
Music: City Natives
Production: JH Artist Group & Nathan Love
Animation: Something's Awry
Result: More than 35.2 million total combined video views.
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