A high-end "Look Book" for the new Volvo XC40 that arrived in the market for the youthful, hip, city people. Using beautiful fashion-inspired photography, Scandinavian design and carefully-considered styling, we brought to life the unique personality of this modern SUV.
These books were mailed out to drive the audience into dealerships to experience the XC40 for themselves.
Role: Layout design, photo selection, art direction and editorial design.